- ANZSCO详细职业描述
- 对应学历与推荐学校
- 新西兰就业情况
- 短缺行业
- 顾问主观评论
在澳新职业大典中,广告经理归属于1311广告、公共关系与销售经理职业小组下,与小组其他职业共享以下详细职业描述:
- 指导销售策略的制定和实施,制定销售目标,以最大化组织的销售和客户忠诚度;directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- 指导制定和实施策略,向尽可能多的人推广组织的产品和服务;directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- 通过创建和强化“品牌形象”或“品牌忠诚度”,指导制定和实施战略,以增加企业产品和服务的消费;directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- 指导战略的制定和实施,以建立和维护组织在客户、投资者和广大公众中的形象和声誉。directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
在实际工作中,广告经理的工作内容包括:
- 招聘并培训广告部的创意人才;Hire and train creative talent for advertising department.
- 在适当的媒体上投放广告,包括电视和网络;Placed advertisements in appropriate media, including television and online.
- 衡量广告活动的结果,以确定其有效性和成本效益比;Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio.
- 与各部门经理沟通,了解需要的广告要点;Reach out to departmental managers to gain key insights into advertising possibilities.
- 在特定的媒介中确定决策者并与他们建立关系;Identify decision-makers at specific mediums and build relationships with them.
- 审查和批准所有印刷或网络广告媒体;Review and approve all advertising media for print or web.
- 持续学习各种电子广告形式,并找出新的战略和策略,以最大化品牌知名度;Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility.
- 及时收集所有广告作品并批准出版。Collect all artwork on time and approve for publication.
广告与营销相关的高等学历是雇主偏好的,此外包括传播学、媒体相关学科以及心理学等专业的毕业生也可进入此行业。此外,在求学时,有意识地选择互相辅助的双学位课程,比如市场营销与心理学、市场营销与金融、市场营销与逻辑学、统计学、信息技术等,将有助于实际工作的展开。
广告经理这一职位一般出现在大中型企业的组织架构中,而在以小型企业为主的新西兰一般不会出现独立的广告部门。因此,虽然职位前景出色、收入可观,也正因为职位的含金量太高,在新西兰并没有太多就业机会。
不是新西兰移民局规定的短缺职业。
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虽然职位前景出色、收入可观,也正因为职位的含金量太高,在新西兰并没有太多就业机会。